MIAMI, Florida — At this year’s ULTRA Music Festival, HARMAN’s Martin Professional
lit the night with an array of lighting fixtures, including the RUSH 5x5
Strobe, RUSH MH2, RUSH PAR1, MAC III Profile, MAC Viper, MAC 101, MAC Aura, M-1
Control and M2go Console.
In
preparing for a massive scale production such as ULTRA Music Festival, an epic
battle takes place between the passion and dedication of the team and the
challenges posed by the environment and the conditions under which the ULTRA
Music Festival engine operates.
For the
Miami shows, the location in downtown Miami represents one major challenge, as
the festival grounds and the stage are shoehorned in between a busy street and
a retaining wall. Lighting fixtures and all other technical elements of the
festival and stage design are also being put to the test in this extreme
environment, where excessive heat, high levels of humidity and endless amounts
of dirt compete to compromise the performance of the fixtures.
Seemingly
at the mercy of the environment, the performance of the fixtures ultimately
depend on the skillfulness of the guys behind the scenes at ULTRA Music
Festival headed by Stephen Lieberman - one of the world’s most innovative Lighting
Designers. Creative forces come into play, as the hard work of these guys
determines the success or failure of the shows. They face any obstacle with
equal measures of skill, passion and dedication.
Being
pushed to the limit motivates the team to each year strive for bigger, better,
crazier. This is how the ULTRA Music Festival team continues to set the
standard for innovation in stage design and why the industry looks to ULTRA
Music Festival for inspiration and new ideas.
One of
the things that help keep the team focused is the awareness of whom they’re
doing it for. The ULTRA Music Festival crowd comprises all subcultures of
electronic dance music (EDM) brought together for the ultimate celebration of
the genre.
In this
second video from behind the scenes at ULTRA Music Festival, we let you in on
what it really takes to fire up the ULTRA Music Festival Engine and how much
you gotta love your job to stay in the game.
Watch
part 2: Creating a Show in an Urban Core: http://youtu.be/68qW7wkMPkA
If you
missed part 1, you can watch it here: http://youtu.be/mxtRd52Oi28
Also,
don’t forget to keep an eye out for part 3 of the ULTRA Music Festival Series,
where you will get a chance to see how ULTRA Music Festival sets the standard
for the ultimate festival experience.
As a world leader in the creation of dynamic lighting solutions for
the entertainment, architectural, and commercial sectors, Martin lighting and
video systems are renowned the world over. Martin also offers a range of
advanced lighting controllers and media servers, as well as a complete line of
smoke machines as a complement to intelligent lighting. Martin operates the
industry’s most complete and capable distributor network with local partners in nearly 100 countries. Founded in 1987 and
based in Aarhus, Denmark, Martin is the lighting division of
global infotainment and audio company HARMAN International Industries. For more information please visit: http://www.martin.com.
HARMAN
(www.harman.com) designs, manufactures, and markets a wide range of
infotainment and audio solutions for the automotive, consumer, and professional
markets. It is a recognized world leader across its customer segments with
premium brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, and
Mark Levinson® and leading-edge connectivity, safety and audio technologies.
The Company is admired by audiophiles across multiple generations and supports
leading professional entertainers and the venues where they perform. More than
25 million automobiles on the road today are equipped with HARMAN audio and
infotainment systems. HARMAN has a workforce of 15,200 people across the
Americas, Europe, and Asia and reported sales of $5.1 billion for the last twelve
months ended March 31, 2014.
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