Hansam
System, Co., Ltd deploys Martin by HARMAN fixtures for their versatility, rich
color and reliability under adverse conditions
SEOUL—Hansam
System, Co., Ltd recently installed a comprehensive Martin by HARMAN lighting
solution in Lotte World Tower, South Korea’s tallest skyscraper and the fifth
tallest building in the world.
Featuring 123 floors, Lotte
World Tower is home to a wide range of facilities and public spaces, including
business offices, private residences, a luxury hotel, a mega mall, a cinema, an
aquarium, a concert hall and a large observation deck. The building owners hired
Hansam System, Co. and lighting consultants EOS SLD and Nikennomura to design
an ambitious lighting solution that would visually enhance the architecture of
the building’s roof, observatory ticketing area and grand ballroom. After
careful consideration Hansam System, Co. selected a full array of
industry-leading Martin fixtures for their creative versatility, rich color palette and proven reliability under adverse weather
conditions.
“This was an amazing project to be involved in,” said Hongsik Kim,
CEO, Hansam System Co., Ltd. “We are honored to have our work seen by anyone
who visits Seoul. The exceptional brightness and vibrant colors of Martin
fixtures are a perfect match for an application of this magnitude.”
“It’s
an honor for our products to highlight such an iconic landmark,” said Ramesh
Jayaraman, VP & GM, HARMAN Professional Solutions, APAC. “Lotte World Tower
is a world-class building that will attract millions of guests in the years to
come, and thanks to a complete Martin by HARMAN solution implemented
masterfully by Hansam System, its magnificent architectural design will be a
beacon of light to all who see it.”
In order to increase the building’s visibility, Hansam System deployed
Martin Exterior Wash 210 fixtures on Lotte World Tower’s lantern-shaped roof,
which can now be seen from miles away. Designed to illuminate large structures,
building facades and bridges, the Exterior Wash 210 offers superior color mixing
and is IP-rated for permanent outdoor use.
“Because of the dangers involved with maintaining fixtures at this
height, we needed the lighting fixtures to be durable and reliable enough to
withstand the wind and the rain,” said Dongjim Kim, Sales Manager, Hansam
System. “We had faith that the Martin Exterior Wash 210 fixtures would not fail
in adverse weather conditions.”
Expected to draw around 3 million visitors annually, the Seoul Sky Observatory at the top of Lotte World Tower offers breathtaking views of Seoul and its surrounding area. To create an exciting atmosphere while visitors wait in line for a ticket, Hansam System installed Martin VC-Dot 1 LED string lights in the ceilings, which are controlled by a Martin P3-050 system controller.
“The space we had to work with posed some difficulties, but the VC-Dot
system made customizing the configuration very simple,” said Kilyoung Jung,
Director of Sales, Hansam System. “This was our first time using the Martin
P3-050 system controller, but thanks to its intuitive design, we got the hang
of it in no time. The P3-050 allowed us to create inspired scenes which
maximize the potential of the VC-Dot LED string lights.”
The Signiel Seoul Hotel occupies the 76th
to 101st floors of the tower, and features a 5,920-square-foot grand
ballroom that can accommodate up to 300 seated guests. In order to provide
unique and intimate environments at a wide range of events, the ballroom is
outfitted with a range of Martin fixtures, including MAC Viper Profile, MAC
Viper Wash, RUSH PAR2 RGBW Zoom and RUSH PAR2 CT Zoom.
“To enable a wide variety of lighting scenarios, the lighting fixtures
in the ballroom should be flexible and powerful,” said Sungyu Kim, Sales
Manager, Hansam System. “The MAC Viper Profile and MAC Viper Wash can handle
the needs of any event, whether supporting a dramatic performance, providing
theme to a wedding or strobing a dance floor.”
Products Used:
ABOUT
HARMAN
HARMAN (harman.com) designs and engineers
connected products and solutions for automakers, consumers, and enterprises
worldwide, including connected car systems, audio and visual products,
enterprise automation solutions; and services supporting the Internet
of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles,
musicians and the entertainment venues where they perform around the world.
More than 50 million automobiles on the road today are equipped with HARMAN
audio and connected car systems. Our software services power billions of mobile
devices and systems that are connected, integrated and secure across all
platforms, from work and home to car and mobile. HARMAN has a workforce of
approximately 30,000 people across the Americas, Europe, and Asia. In
March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co.,
Ltd.
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