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Credit: Ashely Graham/Live Nation
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SAN FRANCISCO, California — The Masonic has been a landmark
in San Francisco since opening in 1958 and is now operated by concert promotion
company, Live Nation. The venue recently underwent a massive renovation that
included the addition of a new concert stage, luxury VIP boxes and flexible,
tiered open floor space for both general admission and seated shows—which
brought capacity to 3,300. Among the several major enhancements unveiled, The
Masonic now features a new stage lighting system with more than 45 of HARMAN’s
Martin Professional MAC Viper and MAC Aura fixtures.
Developed by San Francisco-based Impact Lighting (www.impactsf.com),
which began working with Martin Professional in 2003, the new lighting design
was tailored specifically for the flexibility of the new space to ensure optimal
lighting for every event held at the venue.
“Live Nation initially requested a state-of-the-art lighting
system,” said Kim Martin, Sales and Marketing Manager, Impact Lighting. “So at
the time of the proposal we felt the challenge was to convince the client that
to truly be innovative they should move to intelligent lighting and LED
fixtures.”
Live Nation, however, was ready: The new operators were so
impressed by the intelligent LED system proposed by Impact Lighting that the
installation began almost immediately. The design features eight MAC Viper
Profiles and eight MAC Viper Wash lights across two 50-foot trusses (four of
each fixture per truss) above the main stage for effect lighting, backed by 16
MAC Aura wash lights (eight per truss). Impact also installed five MAC Viper Performances
on a front stage truss along with 12 MAC Auras for front wash. The system is
DMX-controllable and programmable through the house console.
“We’ve been working with Martin for more than a decade,”
said Kim Martin. “We have the Martin Vipers and Auras in our production rental
inventory so it made sense for us to install them at The Masonic from a fixture
knowledge and support perspective. The Vipers are phenomenal fixtures from the
zoom to the gobo selection. The optics are truly superb with a bright beam and
a CMY color mixing system that produces consistent color from lens to target.”
Kim Martin said, Impact lighting has continued to rely on
Martin Professional because of its unique ability to consistently produce
equipment that sets industry standards. “You can not please everyone, but to
become an industry standard you’ve got to offer enough features that designers
want at a price production houses can afford,” she said. “Martin has done this
incredibly well and as a result it’s possible to travel around the country and
have your equipment needs fulfilled. Even for our own house-designed
productions, we may need to add inventory to complete a large event so it’s
important to have a company like Martin whose gear you can find and rent at
other production houses no matter where you are.”
As a world
leader in the creation of dynamic lighting solutions for the entertainment,
architectural and commercial sectors, Martin lighting and video systems are
renowned the world over. Martin also offers a range of advanced lighting
controllers and media servers, as well as a complete line of smoke machines as
a complement to intelligent lighting. Martin operates the industry’s most
complete and capable distributor network with local partners in nearly 100
countries. Founded in 1987 and based in Aarhus, Denmark, Martin is the lighting
division of global infotainment and audio company HARMAN International
Industries. For more information please visit: http://www.martin.com.
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