LOS ANGELES, California — Project
LA, located in the heart of Hollywood BLVD in Los Angeles, installed HARMAN’s
Martin Professional VC-Strips to bring excitement and energy to the dance
floor. The concept of Project LA is an interactive social experience that is
all-inclusive, fun, and mesmerizing. The VC-Strips from Martin Professional
were installed in the space formerly the home of the Roxbury, an 80’s nightclub
that was brought to life in the classic movie ‘A Night at the Roxbury’.
The art of reflection was
important in creating the environment Project LA wanted. “The vision for this
project was to create an immersive environment which integrated lighting and
visuals with complex reflection,” said Vello Virkhaus, CEO, Designer and the
creative mastermind behind visual arts studio V Squared Labs. The layout and
design of the space consisted of glass mirrored triangles for reflection
purposes with the VC-Strips for light. The triangles were installed on the
walls and onto the ceiling for a very modern club vibe.
“The VC-Strips provided us
excellent flexibility and optimal data and power transport through the strips,
reducing the number of power supply and wiring complexity tremendously,”
explained Virkhaus. “This combined with the color life calibration and
excellence in manufacturing was exactly what we needed to execute Project
LA.”
Achieving the goal wasn’t an
easy process. There were many challenges along the way. “The most challenging
thing was that upon arrival, 70% of the triangles were destroyed from the
collapse of the shipping system and a 2,000 plus mile drive rattling sharp
corners into faces,” said Virkhaus. “Parts literally rolled out as the truck
door opened. Our entire team, including office staff, came to help re-wire.”
Luckily, the VC-Strips managed
to survive the rough transportation. “The VC-Strips survived the most intense
transport from Florida to LA in which the packing system for our triangles
collapsed,” explained Virkhaus. “Very few of the strips bent.”
Project LA is very happy with
the final result. Achieving their vision didn’t come without roadblocks, but
they worked around it. “Overall I rate the Martin VC-Strips an A+ on
performance so far,” said Virkhaus. “The response has been very positive. We
have had colleagues and clients both sharing their enthusiasm for our design.”
For more information on V
Squared Labs Inc., please visit: www.vsquaredlabs.com
As a world leader in the
creation of dynamic lighting solutions for the entertainment, architectural,
and commercial sectors, Martin lighting and video systems are renowned the
world over. Martin also offers a range of advanced lighting controllers and
media servers, as well as a complete line of smoke machines as a complement to
intelligent lighting. Martin operates the industry’s most complete and capable
distributor network with local partners in nearly 100 countries. Founded in
1987 and based in Aarhus, Denmark, Martin is the lighting division of global
infotainment and audio company HARMAN International Industries. For more
information please visit: http://www.martin.com.
0 comments:
Post a Comment