BANGALORE, India — Underscoring its determination to support growth in
the India market and serve its professional audio and systems integration
communities more comprehensively, HARMAN Professional today announced the
immediate implementation of a direct distribution model in India. The announcement follows an extensive
investment by HARMAN Professional in India-based R&D, operations sales and
support and — according to HARMAN Professional President, Blake Augsburger —
reflects his determination to serve customers with the best products, the best
programs and the most appropriate channel strategy for that market.
“Having invested so much time and resources into developing a strong
product offering for the India market, we are determined that as many potential
customers as possible get access to this winning lineup,” Augsburger said
today. “Our distribution strategy is to
act as the market dictates and, in doing so, to provide a broad array of
professional customers with the best possible systems and support.”
HARMAN’s switch to direct distribution includes the opening of new
regional sales offices to support audio professionals with application
engineering and sales support; new service centers across the subcontinent to
ensure optimal deployment and customer service; project design and application
support to address increasing convergence system sophistication and
comprehensive warehousing to ensure availability of the right products in the
correct region at the appropriate time. The net gain to customers in the
Indian professional audio community is that HARMAN will be easier to work with
and there will be greater availability of product and better, more expansive
support.
Leading HARMAN Professional operations for India is David McKinney, who
was recently appointed Senior Director, India
Operations for the Professional Division.
McKinney, a 12-year veteran of HARMAN Professional with a demonstrated
capacity to build and lead organizations in emerging markets, previously
established HARMAN Professional’s Asia Regional Sales office in Kuala Lumpur
where he achieved significant success at establishing the organization and
growing the business.
HARMAN (www.harman.com)
designs, manufactures and markets a wide range of audio and infotainment
solutions for the automotive, consumer and professional markets – supported by
15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and
Mark Levinson. The company is admired by audiophiles across multiple
generations and supports leading professional entertainers and the venues where
they perform. More than 20 million automobiles on the road today are equipped
with HARMAN audio and infotainment systems. HARMAN has a workforce of about
13,400 people across the Americas, Europe and Asia, and reported sales of $4.4
billion for the fiscal year ended June 30, 2012.
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