NORTHRIDGE,
CA – HARMAN Professional Solutions was awarded the Audience Honor
for Best Location-Based Experience for its JBL EON ONE Take contest and truck
tour. The campaign featured a national truck tour, with onsite demonstrations,
live performances and a singer/songwriter contest, combined with interactive
social media and web campaigns to maximize reach.
EON ONE Take contestants could record a single track of their
original song in "one take" on the HARMAN Mobile Recording Truck. The
entries were later evaluated by our panel of judges and 20 semi-finalists were
selected. The 20 semi-finalists were narrowed to the top 10 finalists by Quincy
Jones, Andrew McMahon In The Wilderness and Bryan Bradley, SVP & GM,
Entertainment, HARMAN Professional Solutions. Once the judges selected the top
10 finalists, the performances were posted on the eononetake.com microsite and
JBL Professional's YouTube channel, where the public could vote for their
favorite artist by “liking” their video.
“It is an honor to be acknowledged for our innovative approach
to a fully integrated campaign, which took our message on the road with an extensive
national truck tour and contest,” said Stephanie O’Neill, head of social media
and content marketing for HARMAN Professional Solutions. “This was a fantastic team
effort across our organization to highlight the JBL EON ONE all-in-one professional
PA system and grow our social media presence. Thank you to everyone who voted for
our work and helped us receive this recognition.”
The Shorty Awards, now in its ninth year, were the first awards
show to honor social media. By constantly evolving along with the changing
landscape of social media, The Shortys remain the most prominent award show of
its kind. The Shorty Awards continue to recognize the most influential,
popular, and culturally relevant brands, organizations, agencies, campaigns and
influencers across social media.
Ninth Annual Shorty Award Brand and Organization winners were
announced in AdWeek and will be celebrated at the star-studded awards ceremony
on April 23 in New York City.
Winners and honorees of the Shorty Awards were selected by
members of the Real Time Academy of Short Form Arts & Sciences
(rtacademy.org), comprised of experts in advertising, media, entertainment and
technology. Members of the Academy include Luanne Calvert (CMO of Virgin
America), Jonathan Mildenhall (CMO of Airbnb), Kimberly Bryant (Founder, Black
Girls CODE), Shiza Shahid, (Cofounder and Global Ambassador, The Malala Fund)
and Bonin Bough (Chief Media and eCommerce Officer, Mondelez International),
among others.
The Shorty Awards also introduced the inaugural Shorty Audience
Honor this year, a new honor given to the brand or organization whose campaign
received the most votes from the public.
ABOUT HARMAN
HARMAN (harman.com) designs and engineers
connected products and solutions for automakers, consumers, and enterprises
worldwide, including connected car systems, audio and visual products,
enterprise automation solutions; and services supporting the Internet of Things.
With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®,
Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the
entertainment venues where they perform around the world. More than 25 million
automobiles on the road today are equipped with HARMAN audio and connected car
systems. Our software services power billions of mobile devices and systems
that are connected, integrated and secure across all platforms, from work and
home to car and mobile. HARMAN has a workforce of approximately 30,000 people
across the Americas, Europe, and Asia. In March 2017, HARMAN became a
wholly-owned subsidiary of Samsung Electronics.
ABOUT
THE SHORTY AWARDS
The Shorty Awards honor the best of social media and are
produced by Sawhorse Media (http://sawhorsemedia.com/), a New York-based
technology startup. Sawhorse also created and runs Muck Rack
(http://muckrack.com/), the leading software platform that helps Fortune 500
companies, brands, PR agencies and journalists build relationships, monitor
news and measure the impact of media.
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