JBL by HARMAN VerTec Line Arrays and ATK Audiotek Provide Championship Sound at Super Bowl 50

ATK Audiotek builds upon 18 consecutive years of audio reinforcement excellence with JBL by HARMAN at historic Super Bowl 50

SANTA CLARA, Calif.—In the historic fiftieth year of Super Bowl tournaments, ATK Audiotek has provided sound reinforcement for Super Bowl 50, which took place at Levi’s Stadium in Santa Clara, CA. ATK used its custom-designed, cart-based audio system, equipped with HARMAN’s JBL VerTec® line array loudspeakers for its pregame performances of “America The Beautiful” by the Armed Forces Chorus and “Star Spangled Banner” by Lady Gaga, as well as the Super Bowl Halftime Show, the most-watched musical event of the year, headlined by Coldplay with special guest performances by BeyoncĂ©, Mark Ronson and Bruno Mars.

The audience for Super Bowl 50 consisted of a live stadium audience of approximately 68,500 plus 165 luxury suites and 8,500 club seats. The event was telecast on CBS and also streamed live on CBSSports.com, as well as a variety of other mobile applications, with an average of 111.9 million viewers, making this year the third-most-watched program in American television history.

To ensure that the audio system was on par with the event’s requirements and expectations, ATK provided 18 carts, each loaded with four to five VerTec 4889 large-format line array loudspeakers, 84 in total, and two VerTec 4880A dual 18-inch subwoofers, totaling 36. 

“The design of the systems was finalized months ago,” said Mikael Stewart, VP of Special Events, ATK Audiotek. “We only have a very short window when we can actually get inside the stadium and have the audio systems set up and tuned and ready for sound check. Patrick Baltzell, who is the Front of House Engineer for the Halftime Show, is very experienced with these systems, having mixed 18 of the last 19 Super Bowls, which helps ensure we can accomplish all that we need to in the given time.”

Fortunately, there were no challenges resulting from inclement weather that could have complicated the preparations for the big game. 

“With high-profile live events, you have to be certain that the equipment you use is going to perform exactly as planned,” said Stewart. “There is no room for error. That’s why we rely on JBL loudspeakers; they provide the consistent premium sound quality that these events demand.”

Martin by HARMAN’s Atomic 3000 LED strobes were also used to light up the Halftime Show.

For more information on ATK Audiotek, please visit www.atkaudiotek.com.

ABOUT HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 28,000 people across the Americas, Europe, and Asia and reported sales of $6.5 billion during the 12 months ended December 31, 2015. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.




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