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| Photo Credit: Menbar Photos |
NEW YORK, New York — Located in midtown
Manhattan, TAO Group’s LAVO NYC destination nightclub attracts sophisticated
revelers looking for weekend rowdiness. When SJ Lighting Inc.’s Stephen
Lieberman was tapped by management to “refresh” the outdated lighting system,
he immediately realized that what was really needed was a complete overhaul,
complemented by the RUSH by Martin line of lighting fixtures from HARMAN’s
Martin Professional. The result is a club that’s not only much more attuned to
the expectations of its guests but one that also puts less of a dent in
management’s bottom line.
Located beneath LAVO Italian restaurant, the 600-person
capacity club features an elevated DJ booth, two bars and a number of
banquettes and tables for bottle service. Because of limited ceiling height in
the club, which is below street level, exposed pipes and mounted lighting
fixtures are present throughout the nightclub.
“None of that plumbing could be relocated so much like the
rest of the space, and in contrast to our usual process, we had to
reverse-engineer a new design into an existing space with many restrictions,”
said Lieberman. “Additionally, the existing beam fixtures were ineffective and
visually overwhelming at such a low height, not to mention structurally
unstable and within reach of dozens of wild partiers every night.”
Lieberman replaced the existing 5-R beam lights with six
Martin RUSH MH4 Beam fixtures, which featured a more appropriate 2-R lamp. The
RUSH MH 4 uses significantly less energy, is more suitable for the space and
its small footprint made it possible to mount on the ceiling despite the
crowded plumbing system.
Lieberman also deployed 10 RUSH MH 5 Profile LED moving
heads, which he selected for the strong ratio of output vs footprint. The
LED-sourced fixtures require less maintenance in changing of bulbs and also
consume less power while still providing an effective dynamic light source.
Lieberman also deployed 10 RUSH MH 5 Profile LED moving
heads, which he selected for the strong ratio of output vs footprint. The
LED-sourced fixtures require less maintenance in changing of bulbs and also
consume less power while still providing an effective dynamic light source.
Lieberman, who values a cohesive design that won’t go out of
style, complemented the Martin products compatibility with other manufacturers’
products installed at the club.
“While technology
upgrades in clubs are non-revenue generating investments, the managers and
owners view this as a refreshing upgrade that also saves them money,” he said.
“They called me in May, a few months after the first upgrade was completed,
about upgrading a second area of the club. That’s as clear an indication of
their satisfaction with the re-design as anything.”
Martin Equipment List
· RUSH MH4 Beam, 6 pcs.
· RUSH MH5 Profile, 10 pcs.
For more information, please
visit: www.martin.com
As a world leader in the creation of dynamic
lighting solutions for the entertainment, architectural, and commercial
sectors, Martin lighting and video systems are renowned the world over. Martin
also offers a range of advanced lighting controllers and media servers, as well
as a complete line of smoke machines as a complement to intelligent lighting.
Martin operates the industry’s most complete and capable distributor network
with local partners in nearly 100 countries. Founded in 1987 and based in Aarhus,
Denmark, Martin is the lighting division of global infotainment and audio
company HARMAN International Industries. For more information please visit: www.martin.com.
HARMAN (harman.com) designs and engineers
connected products and solutions for consumers, automakers, and enterprises
worldwide, including audio, visual and infotainment systems; enterprise
automation solutions; and software services. With leading brands including
AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® , Mark Levinson ® and Revel®,
HARMAN is admired by audiophiles, musicians and the entertainment venues where
they perform around the world. HARMAN also is a technology and integration
services leader for the Automotive, Mobile, Telecommunications and Enterprise
markets. More than 25 million automobiles on the road today are equipped with
HARMAN audio and infotainment systems. The Company’s software solutions power
billions of mobile devices and systems that are connected, integrated,
personalized, adaptive and secure across all platforms, from the work and home
to car and mobile. HARMAN has a workforce of approximately 25,000 people across
the Americas, Europe, and Asia and reported sales of $5.9 billion during the
last 12 months ended March 31, 2015.
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