SAN DIEGO, California – As
founder of install firm SJ Lighting, Inc., Stephen Lieberman relies on
creativity, principles of design, and high-quality lighting fixture manufacturers
like HARMAN’s Martin Professional to build visually dynamic club atmospheres.
He recently outfitted San Diego’s Parq club with an array of RUSH by Martin
products including the RUSH MH 3 Beam, RUSH MH 1 Profile and RUSH PAR 1 RGBW in
an installation that was both comprehensive and cohesive with the club’s other
design elements.
Located in San Diego’s
Gaslamp Quarter, the 38,000 square foot club opened in
the fall of 2014. Lieberman was brought in midway through the two-year
construction period by a referral from the interior designer. He describes his
organization’s role as visual “enhancers” based on the designer’s aesthetic.
“It’s important to consider
all aspects including geometry and perspective,” said Lieberman. “You know it’s
done right when it looks like a single design firm was responsible for the
whole space.”
While creating a cohesive
environmental design is Lieberman’s overall responsibility, his primary focus
is the lighting, the club’s primary visual element during party hours. He
relies on Martin’s line of club-oriented RUSH lighting fixtures to immerse
every inch of the club in lighting in a way that boosts every guest’s
experience.
“The Martin RUSH MH 3 Beam
does the heavy lifting,” said Lieberman. “The big effects over the dance floor
–that’s the RUSH Beam. The lighting over the main attractions like the DJ and
the dancing girls? Also the RUSH MH 3 Beam. Every fixture has a purpose but you
need to make sure that the space is properly lit.”
The RUSH fixtures certainly
contribute to Parq’s highly stimulating interior, which is frequently described
as ‘heavy on technology’ and ‘over-the-top.’ But Lieberman believes bright,
prominent illumination is only one component of proper venue lighting. He
considers lighting fixtures essential to maintaining a dynamic atmosphere for
guests, performers, producers and club staff.
“Club shows often go for more
than eight hours,” said Lieberman. “Our goal is to give the lighting designer
enough tools he needs to keep things fresh, for both staff and guests, night
after night. A great lighting designer tells a story along with the music. The
more tools he has, the better the story he can tell.”
Lieberman founded SJ Lighting
Inc. in 1994 and has worked with major worldwide music festivals and events
ever since. He now focuses primarily on nightclubs and has installed hundreds
of Martin RUSH products in the past six months as part of his all-encompassing
visual stage designs.
Martin Equipment List
Dance Floor
· RUSH MH 3 Beam, 32 pcs.
· RUSH MH 1 Profile, 28 pcs.
· RUSH PAR 1 RGBW, 12 pcs.
Patio
· RUSH MH 1 Profile, 8 pcs.
For more information on SJ
Lighting, Inc. please visit: http://www.sjlighting.net/
For more information on Parq,
please visit:
http://www.parqsd.com/
For more information, please
visit:
www.martin.com
As a world leader in the
creation of dynamic lighting solutions for the entertainment, architectural,
and commercial sectors, Martin lighting and video systems are renowned the
world over. Martin also offers a range of advanced lighting controllers and
media servers, as well as a complete line of smoke machines as a complement to
intelligent lighting. Martin operates the industry’s most complete and capable
distributor network with local partners in nearly 100 countries. Founded in
1987 and based in Aarhus, Denmark, Martin is the lighting division of global
infotainment and audio company HARMAN International Industries. For more
information please visit: www.martin.com.
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