Squint used to perform over 200 nights per year, building a considerable following in the process. Hoping to keep up with its audience in the digital era, the band turned to studio recording projects to put out more quality content. It is a daring move that succeeded, thanks to crowd funding and reliable equipment.
“Over the last couple years, people’s attention spans have become shorter, moving to the next thing quicker,” said Dane Adrian, lead vocalist for Squint. “We lost touring, our mainstream income, but thanks to our fans on Kickstarter, and AKG microphones and headphones, we were able to bounce back and make better music in the studio.”
Thanks to the overall quality and endurance of AKG equipment, Squint employs it on the road and in the studio. Adrian used an AKG WMS4000 wireless system with a D5 microphone on the road, while the rest of the band used the C414 and the D40 microphones for guitars, the C451E microphone for the overhead drums and the D12 microphone for the bass drum in the studio and during live performances.
“As for the headphones, I love the AKG K171 MK2s, because its sound is so true,” said Adrian. “It sounds clean and clear, and that is why I consider them my reference sound for both the studio and home.”
Transitional phases for well-established artists are intimidating to say the least, and when asked how Squint managed to adopt new practices without losing its fan base, there was only one word that came to mind: loyalty.
“Ten years ago, I didn’t consider myself a rock star, but when I reached out to AKG, they listened. No matter how far I was from home, I’ve been well taken care of,” said Adrian. “It was clear that AKG was a brand that I would like to be loyal to, in the same way our fans have been loyal to us throughout the entire process. Just like our fans, AKG cares about the connection with artists, and the music they want to make.”
Photo Credit: Chet Smith
HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson ®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,000 people across the Americas, Europe, and Asia and reported sales of $5.3 billion for the twelve months ended June 30, 2014.
0 comments:
Post a Comment