FRANKFURT,
Germany – Underscoring
the synergies fundamental to HARMAN Professional’s acquisition of Martin
Professional earlier this year, both organizations will cooperate closely at
Pro Light & Sound to provide customers and channel partners with a clear
insight of the potential that lies ahead.
Aside from featuring one another’s technology on their respective
stands, HARMAN and Martin Professional — now the anchor brand of HARMAN Professional
Division’s Lighting Strategic BU — will collaborate on a series of marketing,
training and customer events over the course of the show.
In addition
to its range of audio technologies from AKG, BSS Audio, Crown, dbx, JBL,
Lexicon, Soundcraft and Studer, HARMAN’s Professional Division will also
feature a large Martin Professional LED video wall and stage lighting display
at Stand F32 in Hall 8. Martin Professional — located at Stand A93 in Hall 9 — will debut its
ground-breaking RUSH Series, a full range of cost-effective, high-performing,
entry-level systems and also feature a variety of audio technologies from
HARMAN Professional brands including a PA system including AKG wireless mics,
JBL install speakers and a Soundcraft Si Performer digital mixing console for
audio and lighting.
“Customers
and channel partners around the world expect HARMAN to be at the vanguard of
pure innovation and system integration for professional-grade audio — and now
also lighting — systems,” said Scott Robbins, Executive Vice President of
Global Sales of HARMAN’s Professional Division.
“The combined impact of HARMAN and Martin at this show is an encouraging
indicator of the synergies between these technologies and an insight into some
of the opportunities they offer for the future.”
Echoing this
sentiment, Lars Dige Knudsen, Vice President, General Manager, Lighting
Strategic Business Unit, HARMAN Professional noted, “Working closely with
our colleagues from other HARMAN Professional entities clearly creates a
win-win scenario for us, our customers and channel partners. Now, with a comprehensive, inclusive systems
approach, deeper resources at our disposal and access to some very smart,
experienced executives and engineers we can be faster, nimbler and better
equipped to develop new, market winning system technologies.”
Martin is a
world leading provider of lighting solutions for the entertainment,
architectural, and commercial sectors, and its acquisition advances
HARMAN’s capacity to serve customers in a wide variety of applications and
geographic markets with the most advanced, highly integrated AV and lighting
systems. Martin lighting systems are renowned the
world over. Most recently, the outdoor Martin LED lighting system was showcased
during Super Bowl XLVII at the Mercedes Benz Superdome in New Orleans. Martin luminaires have also recently been
used for live performances by rock acts such as the Rolling Stones, Paul
McCartney and Coldplay as well as for the latest Broadway and West End
musicals. Martin is in the process of launching new products across all of its
product lines including new models in the award-winning MAC Viper family, as
well as new creative LED video products, innovative lighting control solutions,
new atmospheric smoke solutions and more.
0 comments:
Post a Comment