NORTHRIDGE, California – Underscoring its global leadership in audio system design
and unique capacity to swiftly deploy new products especially developed for
local markets, HARMAN’s JBL Professional KTV audio systems are gaining strong
traction in the China’s fast-growing KTV (Karaoke Television) marketplace. A
$500 million market, KTV has rapidly become a staple of Chinese family
entertainment. KTV entertainment facilities comprise multiple private lounges
equipped with KTV machines that play music and display video clips and lyrics.
The lounges are available for rent by families and for parties, and the
audience is generally limited to invited guests. A typical KTV entertainment
facility may house up to 50 or more separate performance lounges, each
featuring dedicated sound systems with specialized directivity, control and
audio quality to ensure a good customer experience and to avoid overspill
between rooms.
JBL
KTV sound systems are especially popular in the premium China KTV market, where
sophisticated KTV venues are located in elite neighborhoods and combine
highly-evolved interior architectural designs, concierge services, valet
parking and menus and drink services on par with the best restaurants. It’s
fitting therefore that these new JBL sound systems have gained such popularity
among both customers and venue operators of the KTV phenomenon.
“Customers
come to KTV venues for a personalized ‘rock star’ singing experience,” said
Daryl Wong, Director of Marketing, HARMAN Professional, China. “It’s entirely
appropriate—almost requisite—that they get to enjoy the same audio technologies
as those featured on the biggest stages and in the most prestigious recording
studios. JBL is the clear sound system of choice for music’s elite
performers—whether it’s Canto-pop or
traditional folk—and our systems perform as well in the KTV venues of China’s regional
cities and towns as they do on stages around the world! We are very pleased and
proud to see our technologies deployed in such exciting, ambitious venues!”
Available
models in the KP600 Series include the KP615 (15-inch woofer, 1.5-inch
tweeter), KP612 (12-inch woofer, 1.5-inch tweeter), KP610 (10-inch woofer,
1.5-inch tweeter), and KP618S (18-inch subwoofer); the KS300 series KS312
(12-inch woofer, 1-inch tweeter), KS310 (10-inch woofer, 1-inch tweeter) and
KS308 (8-inch woofer, 1-inch tweeter). All models feature sophisticated wooden
cabinet enclosures that can be ceiling- or surface-mounted.
This
broad range of speaker models is combined within venue-tailored system designs
that meet various regional tastes. “There is no such thing as a universal
loudspeaker,” noted Wong. “Geographic regions have discrete preferences for the
tonal quality and balance of bass, mid and high frequency ranges.”
Numerous
examples of KTV entertainment facilities throughout the country demonstrate the
flexibility of JBL’s new KTV product range. As one example in central China, the
Yue Hao Hotel in Xi’an, which combines
a clean, contemporary design with 5-star amenities, has equipped its KTV rooms
with no less than 84 JBL KP612 and KP610 speakers.
Located
in China’s southwestern coastal region, the Da Di Entertainment Centre is the best and largest entertainment
park in Putian, Fujian, with 136 KP610 speakers installed in 58 KTV rooms.
Fujian’s Di Hao Club offers 20
luxurious KTV rooms featuring tiled walls, chandeliers, multiple built-in video
screens—and two KP612 speakers in each room. The QuanzhouJing Yi Hui Fashion Club in Fujian has 19 KTV rooms of
opulent elegance, where patrons can sing along to their favorite songs in rooms
with velvet seating areas, large video projection screens and a total of 22 JBL
KS312 and 18 KS310 ceiling-mounted speakers.
“When
it comes to fixed installations that can be scaled for and tailored to venues
of this size, our engineers and product-development specialists working
together in China and Northridge have come up with a loudspeaker series that is
uniquely designed, built and priced for China’s KTV market,” continued
Wong. “We are very pleased with the
results of their efforts —and it appears the market is too!”
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