SAN FRANCISCO, California
— Engineer Michael Jackson of BPIAudio recently used a HARMAN Soundcraft Vi6
digital mixing console for Salesforce.com’s annual meeting at DreamForce 2012
in San Francisco.
Salesforce.com is a leading enterprise cloud computing company that
offers social and mobile cloud technologies that enable companies to connect
with customers in entirely new ways. The company made a big splash at DreamForce
2012, the world’s largest vendor technology conference—its annual meeting,
billed as “The Cloud Computing Industry Event of the Year,” was held at
DreamForce 2012 in the entire South Hall of San Francisco’s Moscone Center.
Jackson handled the front of house mixing for the meeting and chose a
Soundcraft Vi6 console supplied by the Los Angeles office of multinational
sound contractor Creative Technology. Maurice Dozal of Creative Technology
served as the audio lead for the event.
“This event was more like a theatrical production or rock concert than a
typical sales meeting with a bunch of people in a ballroom,” Jackson said. “The
South Hall of the Moscone Center takes up a city block. The Salesforce.com
event was staged in the round and held 14,000 people. The activities included
everything from intimate conversations where the speakers used lavalier and
head microphones, to motivational speakers, to DJs, dancers and hip-hop artists
where the volume exceeded 105dB.”
Jackson used the Soundcraft Vi6 for all front of house duties, which
included mixing the audio for a number of presentations, interactive Internet
demos and other activities. “This was one of the most varied and challenging
programs I’ve ever had to mix, and I had to get ready for it on a very short
installation and preparation schedule,” Jackson said.
Not only was Jackson faced with a hectic program schedule, but he also
had no room for error. “The Soundcraft Vi6 was a great choice for such a major
sales event, where the client had one chance to make a big impression,” he said.
“The Vi6 was extremely flexible and its large number of inputs and outputs were
able to accommodate the extremely demanding requirements of DreamForce 2012.”
“The Vi6 sounded wonderful and
performed perfectly,” Jackson concluded.
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