India’s well established and renowned sound reinforcement company - Sound & Light Professionals (SNL Pro), was the chosen partner for the complete audio set-up at Coke Studio @ MTV. Coke in association with MTV has launched a premier platform- Coke Studio for showcasing and bringing the confluence of the best musical talent in India. Coke Studio India is based on the unique, internationally acclaimed format - The Coke Studio project, which started in Brazil in 2007 and then went to Pakistan the following year. The show, sponsored by the Coca-Cola Company, invites musicians from different genres to jam together and records the resulting collaboration on the spot.Sound & Light Professionals, with an undisputed track record of handling audio and lighting (both rental & installations) for some of the most challenging events in India, provided the entire range of audio equipment and the backend support for the equipment, stage setup and RF technicians. For this celebrated project, SNL Pro made the perfect choice of deploying Harman’s Soundcraft Vi6 mixing console at the audio mixing position, for the main reason that the Soundcraft Vi6 an optimized system for a versatile, multi-act show.
Since its launch in India, this platform aims to bridge contemporary and traditional styles of music, celebrate differences and explore the musical depth that spreads out across the vast cultural panorama of the country. The hour long episode of Coke Studio on MTV features 6 songs - a diverse mix of music from alternative genres including Carnatic and Hindustani, compositions by new musicians, recreated Bollywood tracks, and a special song created on the show. The collaborations are so diverse as to bring together Shafqat Ali and Shruti Pathak, Sunidhi Chauhan and Wadali Brothers, Kailash Kher and Papon, Shankar Mahadevan and Khogen Da, and Bombay Jayshree, Richa Sharma and Rashid Khan among others. The result is a divine fusion of music that embraces the essence of India. As many as 45 singers from across the country of various genres like folk, classical and qawwali, will team up with other artists and churn out new composition with various interpretations.
The expectation of sound output for a format like that of Coke Studio is very high. Considering the live nature of the program in a studio set up, the sound systems and the mix has to be impeccable in order to ensure that the audience and television viewers are treated to pure auditory bliss. The choice of equipment had to necessarily be of international standards, given that every minute detail had to be monitored.
Soundcraft by Harman digital mixing consoles are the hot favourites among sound rental, installed sound companies and sound engineers in India. Among the best selling consoles, Soundcraft Vi6 continues to create the perfect digital mixing experience for the users of the consoles for both live sound and studio applications in India.
“We are extremely proud to bring alive the magic of live recording and performance with Coke Studio @ MTV. SNL has a vast selection of equipment to choose from and we had to ensure a very high quality mix in a project that requires achieving the best possible multi-track recording for post production. We chose to work with Harman’s Soundcraft Vi6 console for its convenient operation, and tried and tested performance. We have been deploying the Soundcraft Vi6 for many large, live events in the past. This system has proven to be perfect for our needs, is intuitive in nature and offers great mix and output especially in situations which require dynamic mixing requirements.” said Manish Mavani, Director, Sound & Light Professionals.
The Vi6 is easy to use — it is flexible, reliable, sounds good and has all the facilities required for the sound engineer at the console. The console provides the best overview due to Vistonics ™ II touchscreen interface with all dynamics, inputs and outputs available at a glance. The console even has in-built Lexicon and BSS audio processing. The compact dimensions and the FaderGlow™ (illumination of fader tracks), offers at-a-glance status display. Also, two engineers can work on the desk at the same time (via the fourth flexible input bay). With this console one can assign upto 16 busses as matrix busses, with upto 32 sources. So in the same way it works with the other masters, selecting a matrix master can assign the matrix sources across the board for easy access. For this project the MADI interface output from the console was used for a multi track recording ( 64 track).
“In a live sound situation, the ease of operation is essential for a smooth functioning and a successful event. The Soundcraft Vi6 digital mixing console, since its launch in India, has gained popularity amongst all leading sound engineers and sound rental companies. We are extremely excited to be part of this popular and unique show where Soundcraft Vi6 has been successfully deployed by our long term partners, SNL Professionals. The highlight of the console is definitely the surface ergonomics, which is a definite boon to the sound engineers and operators of the console.” said Ankush Agarwal, Senior Manager Marketing, Harman Professional India.
With hi-quality audio products like SoundcraftVi6s and its industry leading reliable features &interface, combined with the expertise and experience of SNL Professionals, MTV Coke Studio is fast gaining viewership In India. The programme stands out for its unique format and the sound mix is perfect for the confluence of different genres and an eclectic mix of artistes and musical instruments.
About Harman India Pvt Ltd
Harman International India is a wholly owned subsidiary of Harman International (NYSE:HAR). Harman International with an annual revenue of US$3.2 Billion, designs, manufactures and delivers a wide range of premium audio and infotainment solutions for the automotive, consumer and professional markets- supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. It is spread across 30+locations in the following geographies -Americas, Europe and Asia.
Harman International India has its headquarters in Bangalore and was set up in 2009. It has a profitable presence in the country, has a workforce of about 200 people and is also a hub for innovation and embedded engineering with successful partnerships in engineering and design. To augment the technical base with business growth in key segments like professional, the company has established a state-of –the art service centre in Bangalore along with a dedicated team of service personnel and application engineers to develop and service the core markets in the country.
Harman’s customers include the top names in entertainment, automotive and venue design – linked by a common passion for high-fidelity sound and multimedia. In India the company has a distinguished clientele which include NDTV, AIR, Commonwealth Games 2010, ITC Sheraton Group and Oberoi Group to name a few.
For further details please visit www.harman.com ; www.harmanpro.com
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