Demonstrating the capabilities of JBL LSR4300 Series studio monitors to deliver pristine audio in any acoustical environment, Alana Da Fonseca installed a pair of LSR4328 8-inch monitors in her new production room at New York City-based DeeTown Entertainment.
Founded by producer/writer/performer Ali Dee Theodore, DeeTown's credit list could double as a guide to the most successful feature films of the past few years, including the soundtracks for Wall Street: Money Never Sleeps, Iron Man, Mr. & Mrs. Smith, Sex and the City, Transformers, Alvin and the Chipmunks and Hannah Montana.
As the main songwriter/producer at DeeTown, Alana Da Fonseca requires a reliable and powerful monitor that provides an accurate representation of her mixes. “When I play back a mix for a client I need speakers that can really bump,” she said. “I also need them to be accurate at lower levels so I can hear all the detail when I mix and produce a track. It’s great being able to rely on only one set of monitors for both purposes.”
With more than a dozen production rooms and a roster of artists that make up its production team, DeeTown takes a unique "songwriting by committee" approach. “We have a stable of highly proficient musicians and vocalists, each of whom brings something unique to the table,” Da Fonseca said. “Our approach allows us to produce a great amount of material without sacrificing quality for speed. We’ve developed a system that allows us to operate with extreme efficiency while continually inspiring each other.”
DeeTown opened the doors of its new studios on Park Avenue South in September 2010. Having purchased JBL LSR studio monitors prior to relocating, Da Fonseca said the transition to the new room was easy. “The advantage of the LSR monitors is that they tune to the room, and they sound amazing in every environment,” she said. “I tell everyone, no matter what room you’re in, these speakers will perform great.
For more information on DeeTown Entertainment, please visit http://www.deetown.com
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 11,000 people across the Americas, Europe and Asia, and reported sales of $3.2 billion for the last twelve months ended March 31, 2010. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.
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Definition Branding & Marketing
(212) 660-2555 ext. 24
Travis.Mcgee@definitionbam.com
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