The Harman Music Group today announced the promotion of Craig Paller from Vice President, Domestic Sales, to group-wide Vice President, Worldwide Sales and responsible for strategic planning and sales initiatives at the brand, market, and dealer level for BSS Audio, dbx Professional, DigiTech, and Lexicon Professional. Today’s announcement was made by Rob Urry, President of the Harman Music Group.
“Craig Paller is an outstanding sales executive with a proven understanding of the markets Harman Music Group serves and deep empathy for the needs of our dealers and customers,” Urry said today. “In this new role his experience, enthusiasm, and leadership skills will benefit all of our brands in growing and strengthening in each of their specific markets.
Paller joined Harman Music Group in November 2005 as Vice President of Worldwide Sales for BSS Audio & dbx professional. In 2007 his responsibilities were expanded to include sales management for Lexicon Professional. In this role he successfully managed the US sales team for these brands and successfully met commercial targets.
Prior to joining Harman Music Group, Paller was the Director of U.S. Sales for Shure and managed all aspects of sales and distribution including policies, forecasting, pricing, dealer programs, as well as promotions and sales goals. Paller began his career at Electro-Voice, Inc, were he held several positions including National Sales Manager and overseeing sales for their U.S. MI Market.
Commenting on his new position, Craig Paller stated, “I’m excited about the opportunity to lead our worldwide sales team and continue to build each brand’s presence in established as well as emerging markets. I want our customers and dealers to know we have a great team in place that will continue to develop strong relationships and help them meet their goals by providing the highest quality products that reflect the heritage and quality of our brands.”
Craig Paller holds a bachelors degree in Marketing from Millikin University. In addition he also holds Six Sigma Green Belt certification.
Harman International Industries, Incorporated (www.harman.com), designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets. Harman International maintains a strong presence in the Americas, Europe and Asia, and employs more than 11,000 people worldwide. The Harman International family of brands includes AKG®, Audioaccess®, Becker®, BSS®, Crown®, dbx®, DigiTech®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson®, Revel®, QNX®, Soundcraft® and Studer®. Harman International’s stock is traded on the New York Stock Exchange under the symbol “NYSE: HAR.”